Brian Fretwell’s work grows out of a rich mix of neuroscience, anthropology, leadership and what you might call self-interested curiosity.

Rather than obsessing about where we fell short as individuals or as a team and consoling ourselves we will learn from our mistakes, he encourages us to learn from our successes instead.

The secret, he says, is connection.

“If you actually want to help them change behavior, you’re going to have to learn some really good questions. You’re going to have to learn how to help them see themselves in a different light. And you can’t convince somebody of that. That has to come from inside.” ~ Brian Fretwell 

Photo from Lynn Borton, with permission from Brian Fretwell