Fighting against Project 2025 - a coordinated plan by right-wing groups to remake the federal government along authoritarian, theocratic, and corporatist lines - requires a clear strategy grounded in education, mobilization, and coalition-building.
Resisting Project 2025
As a community-supported progressive radio network, the Pacifica Foundation is in a unique position to play a powerful role in resistance. Here’s our multi-pronged approach to resist Project 2025:
Resisting Project 2025 – Radio Campaign and Messaging Toolkit
Here is a sample radio campaign and a messaging toolkit to help us raise awareness and mobilize action against Project 2025. Design a campaign tailored to fit your station’s unique style and resonate with your listening audience.
RADIO CAMPAIGN: “Democracy Under Threat: Exposing Project 2025”
Format & Structure
- Series Length: 6 episodes (with room for expansion)
- Episode Length: 30 or 60 minutes
- Style: Documentary + interview + call-in hybrid
- Supplement: Daily short segments (2–3 mins) for drive-time rotation
- SAMPLE Episode Breakdown
EPISODE 1: What Is Project 2025? (Sample script outline below)
- Overview of the Heritage Foundation’s blueprint
- Who’s behind it and what they want
- How it could reshape the federal government
EPISODE 2: Who’s at Risk?
- Voices from targeted communities (LGBTQ+, Black and brown communities, immigrants, workers, women)
- Interviews with legal experts and civil rights advocates
EPISODE 3: The War on Democracy
- Attacks on voting rights, civil service, and the judiciary
- What dismantling the “deep state” really means
EPISODE 4: Faith, Nationalism, and Control
- Christian nationalism and its role in Project 2025
- What theocracy looks like and who’s pushing it
EPISODE 5: What Can We Do?
- Local organizing and national resistance strategies
- Mutual aid, protest, civic engagement
- Encourage listeners to vote, show up, speak out
EPISODE 6: The Role of Media in the Fight
- How to resist disinformation
- Why independent media matters more than ever
- Call for community support and involvement
SAMPLE Episode 1 Script Outline – “What Is Project 2025?”
V.O.- Project 2025 is a sweeping plan created by the Heritage Foundation and over 70 right-wing groups. Their goal? Replace thousands of federal workers with loyalists. Give the president unchecked power. Dismantle protections for workers, LGBTQ+ people, immigrants, and the environment.
- Audio clips from experts (e.g. political scientists, legal scholars)
- Clip of Heritage Foundation leader explaining the “radical reset”
Segment 2 – Who’s Behind It? (5–8 mins)
- Introduce key architects (Heritage Foundation, Turning Point USA, etc.)
- Talk about its connection to Trump’s 2025 campaign -but emphasize it could be used by any authoritarian candidate
- Clip: Historian or journalist explaining parallels with authoritarian regimes
Segment 3 – What’s at Risk? (10 mins)
- Short interviews with community voices (a teacher, trans organizer, immigrant rights advocate; e.g.: “This is how my life would change under Project 2025…”
- Brief analysis of economic, civil rights, healthcare, and climate impacts
Segment 4 – What Can We Do? (5 mins)
- Concrete steps: register to vote, educate others, join local organizations
- Promote listener action toolkit: pacifica.org/Project2025
- Invite listeners to submit stories or questions for future episodes
- Ask listeners to financially support Pacifica
Closing (1–2 mins)
V.O. – Project 2025 isn’t a future we have to accept. But we have to face it head on. Next week: we dig into how Project 2025 targets our civil rights—and who’s most at risk. Until then, stay informed, stay connected, and stay in the fight.
SAMPLE Messaging Toolkit
Key Messages (Plain Language Versions)
- Project 2025 is a plan to take away your freedoms – unless we stop it.
- They want to control your body, your vote, and your voice.
- This isn’t just about Trump. It’s a blueprint for permanent minority rule.
- You deserve a government that works for you – not just for billionaires and extremists.
- We still have time to fight back – and it starts with awareness and action.
Suggest Next Steps
- Register to vote. Help your neighbors register.
- Show up at school board meetings, city councils, and protests.
- Donate to and volunteer with local groups fighting back.
- Support independent media. Become a Pacifica member, donate, and share our stories.
Social Media/On-Air Hashtags
- #StopProject2025
- #DemocracyUnderThreat
- #ProtectOurFuture
- #MediaMatters
- #CommunityOverControl
Partnerships to Consider
- Local chapters of: ACLU, Indivisible, Sunrise Movement, Working Families Party, Faith in Public Life, Movement Voter Project
- Progressive faith-based organizations and community centers
- Independent media alliances
Graphics and Shareables
- Infographics summarizing Project 2025
- Audio clips with quotes from impacted people
- “What You Can Do” carousel for social media (Example below)
SAMPLE Public Service Announcement (PSA) Script (Length: 60 seconds)
Title: “What Is Project 2025?”
[V.O. – Calm but urgent tone]
Project 2025 is not the name of a movie. It’s a real political plan – designed by far-right groups – to take over the federal government, erase your rights, and put unaccountable power in the hands of the few.
They want to replace thousands of public servants with political loyalists.
Shut down programs that serve working families. And roll back civil rights for
LGBTQ+ people, immigrants, women, and more.
This isn’t about one politician – it’s about permanent control.
But there’s still time to fight back. Learn the truth. Spread the word. Get involved.
Go to pacifica.org/Project2025 to learn more.
This message brought to you by [Station Name] community-powered radio, and your
voice in the fight for democracy.
SAMPLE Social Media Posts
Project 2025 is a roadmap for authoritarian rule. It’s not just talk – it’s a real threat. Get informed and get involved. Pacifica.org/Project2025 #StopProject2025 #ProtectOurFuture #CommunityOverControl
——
Heard of Project 2025?
It’s the far-right’s plan to take over the federal government, dismantle civil rights protections, and erase decades of progress. This isn’t a conspiracy. It’s in writing. Pacifica.org/Project2025 #StopProject2025 #ProtectDemocracy
——
Project 2025 = authoritarian power grab. They want to:
– Fire career civil servants
– Eliminate public health protections
– End LGBTQ+ rights
– Ban abortion nationwide
This isn’t hypothetical. It’s the plan.
Pacifica.org/Project2025 #NoToProject2025
——
The people behind #Project2025 want to:
- Erase LGBTQ+ protections
- Slash voting rights
- Use the military against civilians
- Hand power to an extremist president
This is real. This is urgent. Fight back. Speak up. Pacifica.org/Project2025
#StopProject2025
——
If you care about:
Climate action Civil rights Rule of law Public health
Then you should be terrified of Project 2025. It’s the roadmap for MAGA authoritarianism. Pacifica.org/Project2025 #DefendDemocracy #StopProject2025
——
Project 2025 isn’t just about policy. It’s about dismantling democracy to install a right-
wing regime. The Heritage Foundation wrote it. Trump allies are behind it. This is how freedom ends — unless we fight back. Pacifica.org/Project2025 #NoProject2025 #Resist
——
- Know the name: Project 2025
Then: - Talk about it
- Share posts
- Register to vote
- Vote for candidates who will protect democracy
It’s not just another election — it’s a line in the sand. Pacifica.org/Project2025 #StopProject2025 #VoteForFreedom
They want to control the courts. Control education. Silence the press. And erase anyone who doesn’t conform. Project 2025 must be stopped — at the ballot box, in the streets, and online. Pacifica.org/Project2025 #BlockProject2025 #DemocracyUnderAttack
——
Community media exists to serve you — not billionaire think tanks. But under Project 2025, public broadcasting could be gutted. No independent news. No watchdogs. Just state propaganda. Raise your voice before they take the mic. Pacifica.org/Project2025 #CommunityRadio #NoProject2025
——
If you’re not sure what Project 2025 is, you’re not alone. That’s how they want it — sneak it in quietly, change everything loudly. We’re here to inform, engage, and activate.
*Tune in.
*Join the fight.
Pacifica.org/Project2025 #StopProject2025 #CommunityPower